JRW Creative
JRW Creative
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DC HELLCITY 2015

Client // DC Snow
Project // Art Direction and Illustration

As a snowboarder there is not really anything worse then staring down a super steep run filled with moguls. You can feel your knees swelling up with pain before you even drop in. I wanted to create a "B Grade" horror movie poster based on this concept and thus " THE MOGULS ATTACK" was born.

Snowboard Canada Grade EH! Award winner 2015

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 Original Concept sketch

Original Concept sketch

 Hand lettering solutions

Hand lettering solutions

 Hand lettering and Copy writing for the faux film / production crew

Hand lettering and Copy writing for the faux film / production crew

 Original Gouache Comp for " scary mogul monster eyes "

Original Gouache Comp for " scary mogul monster eyes "